Campaign planning
Turning briefs and business priorities into focused social campaigns.
Selected agency experience
Good work starts with the right question.
Selected contributions through Jericho Advertising. Brand experience and role summaries are live; approved creative and verified results will follow.
2024 → nowCase studies in progressCampaign breakdowns, approved creative and verified results are being added.
Content publishing
Creating, scheduling and publishing content with a consistent brand rhythm.
Audience growth
Using relevant content and community attention to help audiences grow.
Performance reporting
Reading platform insights and turning the response into stronger next steps.
01FMCG
Mahatma Rice
Developed social strategy and content for a household FMCG brand, supporting seasonal, promotional and always-on communication.
Social strategyContent planningCampaign concepts
Case study in progress
02Agriculture
Kutsaga
Developed social strategy and specialist-audience content, and directed a social-first video series for digital platforms.
Social strategySpecialist contentVideo direction
Case study in progress
03FMCG
Gloria Flour
Developed social media strategy and content that turned an everyday pantry product into useful, occasion-led stories.
Social strategyContent creationProduct storytelling
Case study in progress
04Food & culture
Nando’s
Contributed social strategy and content within a distinctive food-and-culture brand voice, supporting relevant campaign communication.
Social strategyContent creationCampaign support
Case study in progress
05Fashion retail
Jet
Developed retail social strategy and content supporting promotional, seasonal and always-on communication.
Social strategyContent creationRetail promotions
Case study in progress
06Automotive retail
Transerv
Developed social media strategy and content for an automotive retail audience, supporting promotional campaign communication.
Social strategyContent creationPromotion support
Case study in progress
07Grocery retail
TM Pick n Pay
Developed social strategy and content supporting retail promotions, product communication and everyday-value messaging.
Social strategyContent creationRetail promotions
Case study in progress
How I think
Clarity before content.
Faith grounds the person; strategy guides the work. A post is never the whole answer. The work begins by understanding the business, the person on the other side and the behaviour we want to change.
Ground
Begin with prayer, purpose and enough quiet to see clearly.
Listen
Find the real problem behind the request.
Shape
Turn insight into a focused strategic direction.
Make
Give the idea the right words, format and rhythm.
Learn
Read the response and carry it into what comes next.