TKTinayeishe Katapi
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Curriculum vitae · 2026

Tinayeishe
Katapi.

Digital Marketing Strategist & Social Media Manager

A Zimbabwean digital marketer experienced in campaign planning, content scheduling and publishing, audience growth and performance reporting across retail, FMCG, fintech and agriculture. Creative, audience-aware and grounded in a background in media production.

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01

Experience

Jan 2024 — PresentHarare, Zimbabwe

Jericho Advertising

Digital Marketing Strategist & Social Media Manager

  • Plan and execute seasonal, promotional and always-on campaigns across retail, FMCG, fintech and agriculture.
  • Create, schedule and publish social media content across Facebook and Instagram.
  • Create audience-specific copy, creative concepts and briefs for static and video content.
  • Support audience growth through community management, relevant content and influencer-led work.
  • Prepare performance reporting using reach, click and engagement insights to improve future content.
2021 — 2022Harare, Zimbabwe

Sky Media House

Digital Media Marketer & Social Media Manager

  • Supported social media management, auditing, public relations, sales and event activity.
  • Managed client enquiries and represented the company in client meetings.
  • Contributed to content production and coordinated project shoots.
02

Education

2019 — 2023

University of Zimbabwe

BA Honours in Film, Radio & Television Production

Upper Second Class · Coursework included digital marketing, events planning, content creation, public relations and production management.

03

Expertise

Strategy

Digital marketing strategySocial media strategyCampaign planningBrand positioning

Creative

Content creationCopywritingStorytellingCreative brief developmentVideo direction

Growth

Performance analysisCommunity managementInfluencer coordinationPaid & organic growth

Tools & platforms

Meta Business SuiteMeta Ads ManagerCanvaCapCutMicrosoft 365Google WorkspaceGoogle AnalyticsNative social platform insights